Lead Generation for GPs, Done Appropriately
Your GMS list is full. Your private and non-GMS clinics are not. An AI agent that answers, qualifies and books those enquiries — inside Medical Council and GDPR limits.
Lead generation for GPs is not about chasing patients — most Irish practices already have full lists. It is about filling the private and non-GMS side: occupational health contracts, travel clinics, driving licence and insurance medicals, minor surgery. Our AI agent answers every enquiry within minutes, follows up properly and books into your clinic slots.
See It Working on Your Practice Enquiries — Free Setup Until 31 August
Free setup · No contract, cancel anytime · Irish, PhD-led team
The Leads Outreach agent working practice enquiries: occupational health, travel clinics and medicals answered, qualified and booked — with nothing clinical touched.
Most Irish GP Practices Don't Need More Patients
Nearly every marketing agency that pitches a GP practice pretends general practice is a normal sales funnel. It isn't. Lists across the country are closed or close to it, GMS capitation doesn't reward volume the way a private business does, and the Irish Medical Council's guidance on advertising rules out most of what agencies usually sell — comparative claims, patient testimonials about clinical care, urgency-driven offers and anything that trades on someone's worry about their health.
So we won't offer to fill your GMS list. What we will do is far less glamorous and far more useful: make sure the practice actually responds to the enquiries it already gets, and put a proper process behind the private and non-GMS work that pays for the extra nurse, the second treatment room and the Saturday clinic. That's our Leads Outreach agent doing what it does everywhere else — just with the clinical parts fenced off.
Appropriate, and Not Appropriate, for Practice Growth
| The ask | Appropriate for an Irish GP practice? | What we do about it |
|---|---|---|
| Filling the GMS list | No — lists are closed or close to it, and capitation doesn't reward volume the way a private business does | We don't offer it, and we'll say so on the first call |
| Answering the enquiries the practice already receives | Yes — and it's usually the biggest single win | Every form, email and voicemail answered within minutes, evenings and weekends included |
| Occupational health contracts with local employers | Yes — this is business-to-business, so ordinary outreach rules apply | Reply the same hour, qualify headcount, location and scope, book a call with your practice lead |
| Travel clinics, driving licence and insurance medicals, minor surgery | Yes — private and non-GMS work people are already ringing about | Confirm the fee, the form and what to bring, then book a dedicated clinic slot |
| Recall and reminder campaigns to your own patients | Yes, where they have consented — this is uptake, not sales | Flu and shingles season, CervicalCheck and BowelScreen prompts, chronic disease review dates |
| Comparative claims and patient testimonials about clinical care | No — outside Irish Medical Council advertising guidance | Copy stays factual and verifiable: services, clinic times, fees, qualifications |
| Cold contact with individuals about their health | Never — health data is special category data under Article 9 of GDPR | Outbound goes to businesses only; patients hear from you about care they asked for or consented to |
| Symptom triage or judging how urgent something is | Never — that is clinical work | Anything clinical is escalated to your team immediately, on rules your GPs write |
Practice Growth That Starts With Answering People
Not a campaign. A follow-up process for the enquiries already reaching your practice.
Every Enquiry Answered
Website forms, emails, out-of-hours voicemails and "are you taking new patients?" messages get a reply within minutes — including the evenings and weekends when most of them arrive.
Structured Follow-Up
Nobody is left to chase a travel clinic enquiry three days later. The agent follows a set sequence, logs every contact, and stops the moment the person books or asks it to.
Booked Into Real Slots
Bookings land in the correct clinic list — travel, medicals, minor surgery, women's health — with confirmations and reminders that cut the no-shows your reception team currently absorbs.
Where Growth in a GP Practice Actually Comes From
Six revenue lines that sit outside the GMS list — and what the agent does with each.
| Revenue line | Where the enquiries come from | What the agent does |
|---|---|---|
| Occupational health contracts | Local employers, HR managers, business parks and factories in your catchment | Replies the same hour, qualifies headcount, location and scope, books a call with your practice lead |
| Travel vaccination clinics | Website forms and phone messages, heavily seasonal before summer and Christmas | Confirms destination and travel date, sends the pre-travel questionnaire, books before they ring the pharmacy instead |
| Driving licence medicals | Walk-in questions, calls, "do you do the NDLS form?" emails | Confirms the fee, the form and what to bring, books a dedicated medical slot |
| Insurance and pre-employment medicals | Brokers, employers and individuals with a form and a deadline | Collects the referral details, books, and chases the ones who go quiet |
| Minor surgery, women's health, chronic disease reviews | Existing patients, practice nurse referrals, recall lists | Books into the right clinic list and reminds ahead so the slot isn't wasted |
| New patient registration | Enquiries that spike when the list opens or a new GP joins | Answers honestly about capacity, collects details, books the registration appointment or holds a waiting list |
The occupational health line is worth a second look, because it is the one most practices under-work. Winning a contract with a local employer is an ordinary business sale — a decision maker in HR, a quote, a site visit — and it responds to speed like any other. That's straightforward B2B lead generation, with none of the patient-contact restrictions attached, and one signed contract can be worth more than a year of individual bookings.
The same agent also runs recall and reminder campaigns to patients who are already yours and have consented: flu and shingles vaccination season, CervicalCheck and BowelScreen prompts, chronic disease review dates. That isn't lead generation in the sales sense — it's uptake, and it's the part practice managers usually tell us made the most difference in the first quarter.
Live in Days, Without Disrupting Reception
We Map Your Clinics
A short call with your practice manager: which clinics run when, what each one costs, what the agent may say, and the exact point at which anything clinical stops and a human takes over.
We Connect Your Channels
Practice website forms, the general enquiries mailbox, missed calls and voicemail. No new software for reception to learn and no change to your clinical system's role.
Enquiries Get Worked Properly
The agent answers, follows up, books and reports. Your team reviews the log, adjusts the rules, and gets the phone back for the calls that genuinely need a person.
What This Will Never Do in a GP Practice
If a supplier won't tell you where their system stops, that's the answer. Here is exactly where ours stops.
No Symptom Triage
The agent never assesses symptoms or judges urgency. Anything that sounds clinical is handed to your team immediately, on rules your GPs write. Urgent presentations go to a human, always.
No Medical Advice
It answers logistics only: clinic times, fees, what to bring, where to park, how long the appointment takes. Health questions are not its job and it doesn't pretend otherwise.
No Cold Contact About Health
We never approach an individual about their health unprompted. Outbound goes to businesses about occupational health services. Patients hear from you only about care they asked for or consented to.
Medical Council Guidance Built In
Copy stays factual and verifiable — services, times, fees, qualifications. No claims of being better than the practice down the road, no inducements, no testimonials about clinical care.
Special-Category Data, Treated As Such
Health data falls under Article 9 of GDPR. We minimise what's collected, agree lawful basis and retention with the practice, and build to Irish Data Protection Commission expectations from day one.
Your Practice Stays in Charge
Every clinic rule, script, escalation path and consent setting is signed off by your practice manager and GPs. The agent works inside them and shows you every conversation it had.
What Our Clients Say
Our travel clinic enquiries used to sit in the general mailbox until someone had a quiet ten minutes. Now they get a reply the same evening and most of them book. Reception noticed the difference before I did.
We asked hard questions about what it would and wouldn't say to patients. The answers were clear and the limits were written down. Two occupational health contracts later, I'm glad we bothered.
An Irish AI Company, Not a Reseller
Built in Ireland
We're an Irish company. Your setup, support and the person answering your practice manager's questions are all here — see who we are.
PhD-Led Team
Founded by a Computer Science PhD with 27+ years in software, including 15 years at IBM Ireland.
Security First
Co-founded by a Security Architect — which matters when the data in question is health data under GDPR.
Live in Days
Most practices are configured and running within days, with the clinical boundaries agreed before anything goes live.
Which AgentHub Agent Fits Which Practice Problem
Three agents, three different pressure points. Most practices start with one.
| The problem in your practice | The agent | What it does |
|---|---|---|
| The phone rings out at 9am and all through morning clinic | AI Receptionist — see the GP practice version | Answers calls day and night, handles clinic times, fees and bookings, escalates anything clinical to your team |
| The general enquiries mailbox is days behind | Email Manager — see email management for GPs | Sorts, drafts and routes practice email so nothing sits unread behind the clinical work |
| Private and non-GMS enquiries never get followed up or booked | Leads Outreach — this page | Answers, qualifies and follows up occupational health, travel clinic and medicals enquiries, then books them |
| All three at once, joined up across the practice | AI solutions for GP practices | Phone, inbox and follow-up running on one set of rules your practice manager and GPs sign off |
Lead Generation for GPs: Your Questions Answered
Is lead generation even appropriate for a GP practice?
For the GMS side, usually not — most Irish practices have full lists and no spare capacity. Where it is appropriate is the private and non-GMS side: occupational health contracts, travel clinics, medicals and minor surgery, plus enquiries you already receive and never get back to.
Does this comply with Irish Medical Council advertising guidance?
That is the constraint we build to. Everything the agent says is factual and verifiable — services offered, clinic times, fees, what to bring. No claims of superiority over other practices, no inducements, no patient testimonials about clinical care, and nothing that plays on health worry.
Will the agent triage symptoms or give medical advice?
No. It handles logistics only: availability, fees, documents, directions and booking. Anything clinical — symptoms, urgency, results, medication — is escalated to your practice team immediately under rules your GPs set. The agent never assesses or advises.
How is patient data handled under GDPR?
Health data is special category data under Article 9, so it is treated that way from the start. We minimise what is collected, agree a lawful basis and retention period with your practice, and never contact an individual about their health without valid consent. Irish DPC expectations are the baseline.
Our list is closed. What would this actually do for us?
Plenty, because a closed GMS list does not close the private side. The agent works occupational health enquiries from local employers, travel and vaccination bookings, driving licence and insurance medicals, and it recovers the enquiries currently sitting unanswered in the practice inbox and voicemail.
How do you win occupational health contracts with local employers?
That work is business-to-business, not patient contact, so normal outreach rules apply. The agent follows up employer enquiries within minutes, qualifies headcount, location and scope, and books a call with your practice lead. Cold outreach only ever goes to businesses, never to individuals about their health.
Worth knowing what else sits alongside this. If the pressure point is the phone at 9am rather than the enquiries mailbox, read about the AI receptionist for GP practices instead. For the wider picture of AI automation in Irish GP clinics, our guide covers where practices are seeing real returns. And if you want the commercial comparison without the healthcare framing, see how we stack up against lead generation companies in Ireland.
Start With the Enquiries You Already Have
Tell us where your practice enquiries land and we'll show you what a proper response process looks like — free setup until 31 August.
Prefer to talk? Email sghaith@agenthub.ie or call 087 788 2676.