
The Irish SMB Landscape: Embracing 24/7 AI Customer Support
Irish small and medium businesses (SMBs) make up 99.8% of enterprises in Ireland, employing nearly 70% of the private sector workforce. As of August 2025, customer expectations for always-on, instant responses have never been higher. With global competition, ongoing labour shortages, and rising wage costs, Irish business owners are seeking smarter, scalable ways to keep every customer happy—even after hours.
A March 2025 Microsoft–Trinity College Dublin report revealed that while 91% of Irish enterprises are using AI in some form, just 10–12% of typical Irish SMBs have begun implementing a clear AI automation strategy. Meanwhile, over 60% report digital skills shortages, and many have compliance and cost concerns holding them back. Fortunately, new government initiatives and private investments are making AI automation—especially for customer support—more accessible for Irish SMBs than ever before.
Modern customers expect businesses in Ireland to be available 24/7, whether they're reaching out via chat, email, or social media. Irish SMBs embracing AI-powered customer support now gain a significant competitive edge: greater customer satisfaction, lower operational costs, and round-the-clock responsiveness—delivered locally.